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In theory, we know the importance of using data to make better strategic decisions. But of around 500 Swedish companies that were asked if their culture support data-driven decision-making, only 15% stated that it does. This according to the 2019 research from the e-book “The data-driven mindset”.

I am a team member and founder of an HR tech start-up that makes it possible for companies to in an easy way work data-driven with the candidate experience, and measures the impact of projects/changes that are made.

Creating a positive candidate experience takes time and data that brings insights

Every day we work with helping our customers to go from collecting data to using data to gain insights and take actions. Many of our HR teams have never before worked data-driven with the candidate experience. They see the value of data but need guidance on how to get the whole team/organization on board to work data-driven. In companies with hundreds of people working with recruitment, it is, of course, a journey to implement new key metrics, new routines, and strategies that are built with insights through data. I hope that the 9 steps in this article can inspire you to work with creating a data-driven culture. …


The HCM market will be the fastest growing market until the year 2021. According to an article by Marketsandmarkets, one of the largest analytics companies in the world, the HCM market will have a growth of almost 10 percent until 2021. From 14.50 billion U.S. Dollars to 22.51 billion U.S. Dollars in 4 short years. Within that market, HR analytics will be one of the third largest areas of growth.

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The worlds largest research institute expects Human Capital Management to grow the fastest of all markets until 2021

Why analytics is one of the largest areas of growth

There are different reasons to why the HCM market is growing so fast, but one of the biggest factors and driving forces is managing a widespread workforce — located at different places. That is interesting and important, but for us something even more important is the need for workplaces to find the right sort of talent. …


MarketsAndMarkets on HR analytics

The HCM market will be the fastest growing market until the year 2021. According to an article by Marketsandmarkets, one of the largest analytics companies in the world, the HCM market will have a growth of almost 10 percent until 2021. From 14.50 billion U.S. Dollars to 22.51 billion U.S. Dollars in 4 short years. Within that market, HR analytics will be one of the third largest areas of growth.

Why analytics is one of the largest areas of growth

There are different reasons to why the HCM market is growing so fast, but one of the biggest factors and driving forces is managing a widespread workforce — located at different places. That is interesting and important, but for us something even more important is the need for workplaces to find the right sort of talent. …

Annie Grönblad

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