Apr 7, 2022How to Look Cute Even As the Sands of Time Slowly Erode Your Youth & BeautyI think we can all agree: Women need to work harder at preserving their youth and beauty. But when influencer-endorsed serums fail, where’s a gal-turning-geriatric to turn? While there’s nothing you can do to stop the sands of time from eroding your average looks and already-sagging figure, here are a…Satire3 min readSatire3 min read
Mar 24, 2022Getting Comfortable With Being BadAbout ten years ago, I went to my first yoga class. I went into the dark, crowded room and found a spot in the back, hoping no one would notice me or my ineptitude. As soon as the class began, the instructor began directing us in what sounded like a…Inspiration4 min readInspiration4 min read
Published inCareer Relaunch·Mar 10, 2022How to Change Careers in Your 30sWhen I was twenty-six, I knew I wanted to start my own business. I had never run a business before nor did I have a business degree. The only thing I had was four years of experience working as a copywriter. Despite this, I’ve never been more sure of anything…Careers7 min readCareers7 min read
Mar 30, 2020Communicating with Your Customers During COVID-19: Tips from a CopywriterAs the virus continues to spread and quarantines drag on, you may be wondering: how should I talk to my customers about COVID-19? OR, should we say anything at all? This is a question that comes up daily with my clients, which are spread across all types of industries, from…Marketing4 min readMarketing4 min read
Dec 2, 2019Conversion in Action: A Real Life Look at the Purchasing ProcessIf you’re selling online, you have one end goal: Conversion. But getting to the point of conversion doesn’t just happen because your visitor clicked your ad or organically landed on your site. Conversion is a complex process that involves multiple touch-points and various factors that must be considered in order…Marketing6 min readMarketing6 min read
Published inMarketing And Growth Hacking·Feb 24, 2019How to use video to attract, win, and retain more clientsDo you hate live presentations? I loathe them. But the problem is, I can’t really get out of them. At some point, my clients must see the work I’ve created, which means scheduling a call, sharing my screen, and speed-talking over the words while he or she attempts to keep…Sales9 min readSales9 min read
Published inCareer Relaunch·Feb 9, 2019How to start freelancing when you have a full-time jobWhen you work a full-time job, becoming a freelancer can feel like a giant leap into the unknown. There’s all these questions like… How do I get started? How do I find clients? Do I need a portfolio? What should I charge? Should I quit my job? And so on. …Freelancing16 min readFreelancing16 min read
Published inMarketing And Growth Hacking·Jan 18, 2019How to find and hire the right copywriter for your next projectLast summer, I needed to hire a copywriter. As a freelance copywriter myself, I thought, “this should be easy,” but it was just the opposite. I quickly learned that many writers don’t have a cohesive portfolio. Some couldn’t clearly articulate their speciality or area of expertise. And others were so…Copywriting13 min readCopywriting13 min read
Published inART + marketing·Feb 18, 2018The 6 stages of grief every freelancer experiences during a dry spellStage 1: Denial 😉 “Okay, so I don’t have anything going on today…big deal. By the end of the week, work will be rollin’ in…just you watch…” Stage 2: Anger 🤬 “Why do people say they’re interested in working together and then GHOST YOU?! I’M NOT TINDER! I HATE EVERYONE!!!!!” Stage 3: Bargaining 😬 “Universe, I need clients. Do you hear me…Freelancing2 min readFreelancing2 min read
