Compelling voices and stories, real and raw talent, new ideas that actually serve or delight an audience, brands that have meaning and ballast; these are things that matter in the next age of media. Thinking of your platform as an actual platform, not a delivery method. Knowing you’re more than just your words. Thinking of your business as a product and storytelling business, not a headline and body-copy business. Thinking of your audience as finite and building a sustainable business model around that audience — that’s going to matter. Thinking about your 10 year plan and not a billion dollar valuation — that’s going to matter.
Just remember: the next time you stay up way too late watching GIFs of goats on slides, stop and think: you’re helping to build a global open-sourced language that unifies internet society. Congratulate yourself. Sleep when you’re dead. And send goat GIFs, please.
Remixes are an evolution of language, the kind that can’t be taught in a textbook. If they weren’t cryptic, they wouldn’t feel exclusive, and we wouldn’t like them so much. An inside joke relies on the fact that we know some people won’t get it.