Business Intelligence Software with Location Analytics Market Outlook: Industry Overview and Forecast (2024 to 2031)

Samara Stafford
7 min readApr 18, 2024

Executive Summary

The Business Intelligence Software with Location Analytics market research reports indicate a significant growth opportunity for businesses looking to leverage data and location intelligence to drive strategic decision-making. The market is expected to witness a CAGR of 13% during the forecasted period, fueled by increasing demand for real-time insights and spatial data analysis across various industries.

Market trends in the Business Intelligence Software with Location Analytics sector point towards a growing focus on advanced analytics capabilities, such as predictive modeling and machine learning, to extract valuable insights from location-based data. Additionally, there is a rising adoption of cloud-based BI solutions and mobile analytics applications to enable seamless access to decision-critical information anytime, anywhere.

Geographically, North America (NA) and Europe are expected to dominate the Business Intelligence Software with Location Analytics market due to the presence of a large number of established players and growing investments in technologies. The Asia-Pacific (APAC) region is also showing promising growth potential, driven by increasing adoption of location-based services and analytics solutions in emerging economies like China and India.

In the USA, the market for BI software with location analytics is witnessing rapid growth, driven by the need for businesses to gain a competitive edge through location intelligence and spatial analysis. China, on the other hand, is emerging as a key market for BI solutions, driven by increasing investments in digital transformation initiatives and smart city development projects.

Overall, the Business Intelligence Software with Location Analytics market is poised for substantial growth, with businesses across the globe recognizing the value of integrating location data into their analytics processes to drive better strategic decision-making and achieve competitive advantage in an increasingly data-driven world.

The Business Intelligence Software with Location Analytics market research reports indicate a significant growth opportunity for businesses looking to leverage data and location intelligence to drive strategic decision-making. The market is expected to witness a CAGR of 13% during the forecasted period, fueled by increasing demand for real-time insights and spatial data analysis across various industries.

Market trends in the Business Intelligence Software with Location Analytics sector point towards a growing focus on advanced analytics capabilities, such as predictive modeling and machine learning, to extract valuable insights from location-based data. Additionally, there is a rising adoption of cloud-based BI solutions and mobile analytics applications to enable seamless access to decision-critical information anytime, anywhere.

Geographically, North America (NA) and Europe are expected to dominate the Business Intelligence Software with Location Analytics market due to the presence of a large number of established players and growing investments in technologies. The Asia-Pacific (APAC) region is also showing promising growth potential, driven by increasing adoption of location-based services and analytics solutions in emerging economies like China and India.

In the USA, the market for BI software with location analytics is witnessing rapid growth, driven by the need for businesses to gain a competitive edge through location intelligence and spatial analysis. China, on the other hand, is emerging as a key market for BI solutions, driven by increasing investments in digital transformation initiatives and smart city development projects.

Overall, the Business Intelligence Software with Location Analytics market is poised for substantial growth, with businesses across the globe recognizing the value of integrating location data into their analytics processes to drive better strategic decision-making and achieve competitive advantage in an increasingly data-driven world.

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Market Segmentation:

This Business Intelligence Software with Location Analytics Market is further classified into Overview, Deployment, Application, and Region.

In terms of Components, Business Intelligence Software with Location Analytics Market is segmented into:

• SAP SE

• IBM Corporation

• Oracle Corporation

• Microsoft Corporation

• Google Inc.

• Tableau software

• SAS Institute

• TIBCO Software Inc.

• Information Builders

• Pitney Bowes

• MicroStrategy

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The Business Intelligence Software with Location Analytics Market Analysis by types is segmented into:

• Software

• Service

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The Business Intelligence Software with Location Analytics Market Industry Research by Application is segmented into:

• BFSI

• Healthcare and Life Sciences

• Government and Utilities

• Retail and Consumer Goods

• Telecommunications and IT

• Transportation and Logistics

• Others

In terms of Region, the Business Intelligence Software with Location Analytics Market Players available by Region are:

North America:

• United States

• Canada

Europe:

• Germany

• France

• U.K.

• Italy

• Russia

Asia-Pacific:

• China

• Japan

• South Korea

• India

• Australia

• China Taiwan

• Indonesia

• Thailand

• Malaysia

Latin America:

• Mexico

• Brazil

• Argentina Korea

• Colombia

Middle East & Africa:

• Turkey

• Saudi

• Arabia

• UAE

• Korea

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Key Drivers and Barriers in the Business Intelligence Software with Location Analytics Market

Key drivers in the Business Intelligence Software with Location Analytics market include the increasing demand for real-time data analysis, growing emphasis on making data-driven decisions, and the rising adoption of location-based services. Barriers to market growth include high implementation costs, complexity in integrating location intelligence with existing systems, and concerns around data privacy and security. Challenges faced in the market include the need for skilled professionals to leverage location analytics effectively, ensuring accurate and reliable data sources for analysis, and addressing the scalability of BI solutions to accommodate large volumes of location-based data.

Key drivers in the Business Intelligence Software with Location Analytics market include the increasing demand for real-time data analysis, growing emphasis on making data-driven decisions, and the rising adoption of location-based services. Barriers to market growth include high implementation costs, complexity in integrating location intelligence with existing systems, and concerns around data privacy and security. Challenges faced in the market include the need for skilled professionals to leverage location analytics effectively, ensuring accurate and reliable data sources for analysis, and addressing the scalability of BI solutions to accommodate large volumes of location-based data.

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Competitive Landscape

SAP SE is a German multinational software corporation known for its competitive business intelligence software solutions. Founded in 1972, SAP has grown to become one of the largest enterprise software companies in the world. With a strong focus on innovation and customer satisfaction, SAP has experienced significant market growth in the business intelligence software sector.

IBM Corporation, another key player in the business intelligence software market, has a long history of providing cutting-edge technology solutions to businesses around the globe. Established in 1911, IBM has consistently been at the forefront of technological advancements and continues to be a major player in the industry.

Microsoft Corporation, founded in 1975, is a leading provider of business intelligence software and has a strong presence in the market. The company's focus on cloud-based solutions and data analytics has propelled its growth in the business intelligence sector.

In terms of market size, the global location analytics market is estimated to reach over $25 billion by 2025, with a compound annual growth rate of over 16% from 2020 to 2025. Some of the key players in this market include Oracle Corporation, Google Inc., and Tableau Software.

Sales revenue for some of the companies listed above are as follows:

- SAP SE: $ billion in 2020

- IBM Corporation: $ billion in 2020

- Oracle Corporation: $ billion in 2020

Overall, the competitive business intelligence software market is expected to continue to grow as businesses increasingly rely on data-driven insights to make informed decisions. With key players like SAP, IBM, and Microsoft leading the way, the future looks bright for the business intelligence software sector.

SAP SE is a German multinational software corporation known for its competitive business intelligence software solutions. Founded in 1972, SAP has grown to become one of the largest enterprise software companies in the world. With a strong focus on innovation and customer satisfaction, SAP has experienced significant market growth in the business intelligence software sector.

IBM Corporation, another key player in the business intelligence software market, has a long history of providing cutting-edge technology solutions to businesses around the globe. Established in 1911, IBM has consistently been at the forefront of technological advancements and continues to be a major player in the industry.

Microsoft Corporation, founded in 1975, is a leading provider of business intelligence software and has a strong presence in the market. The company's focus on cloud-based solutions and data analytics has propelled its growth in the business intelligence sector.

In terms of market size, the global location analytics market is estimated to reach over $25 billion by 2025, with a compound annual growth rate of over 16% from 2020 to 2025. Some of the key players in this market include Oracle Corporation, Google Inc., and Tableau Software.

Sales revenue for some of the companies listed above are as follows:

- SAP SE: $ billion in 2020

- IBM Corporation: $ billion in 2020

- Oracle Corporation: $ billion in 2020

Overall, the competitive business intelligence software market is expected to continue to grow as businesses increasingly rely on data-driven insights to make informed decisions. With key players like SAP, IBM, and Microsoft leading the way, the future looks bright for the business intelligence software sector.

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