Pricebaba started with a ambitious online to offline approach, connecting consumers to local retailers. In 2016, we declared this part of our business a failure along with the reasons. However the amount of traction Pricebaba generated (at peak ~INR 60cr worth of leads every month), there were…

Following is an email I sent to the entire Pricebaba team last year. Some of my friends have recently pushed me to share more insights from running Pricebaba all these years. So I would be sharing a few notes that I wrote to the Pricebaba team over the years. Please do…