The AnnounceablesShould my go-to-market strategy be marketing or sales led?Should you pour your time and budget into marketing spend, or prioritise this towards sales initiatives?Sep 18, 2020Sep 18, 2020
The AnnounceablesWhen it comes to trialing software, second impressions count the most.It’s a worn out cliché that you only get one chance to make a first impression.Aug 25, 2020Aug 25, 2020
The Announceables5 important roles in product marketingNot so long ago, marketing titles used to be simple. CMO, VP Marketing or Marketing Manager was broadly all there was, along with a few…Aug 3, 2020Aug 3, 2020
The AnnounceablesNo Xerocon? No worries: How to market your fintech in the absence of events.With Xerocon off the table this year, now is a great time to revamp your marketing strategy and keep your sales efforts going.Jul 20, 2020Jul 20, 2020
The AnnounceablesinFAUN — Developer Community 🐾Must-haves for a software product website.If you’re launching new software, where should you start with your website?Jul 16, 2020Jul 16, 2020