Making it just usable is realying only on data and we can’t trust data.
Alexandru Nastase

Alexandre Nicastro because data delivers only half of the result it does not show you what also the user feels, if he/she is frustrated that they can’t find a menu. And we as designers need also to be empathyc to the users, how can we achieve that through data? You can’t, from data you get only behavior. Also when you design, half of it is knowledge the other half when you look and take a decision you feel the end result also.

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