Build Selfishly — Why you must solve a problem for yourself

I’ve spent a lot of time working on products that were not solving a problem. When I spent some time thinking about this in depth, I realized I had never experienced any of these problems myself. In the end, I believe that if you are not solving a problem that you personally have experienced, then you cannot build a company that will change the world

If you’re not solving a problem for yourself, you have a serious problem.

Why do you have to be solving a problem that you have experienced?

Building a company that has a positive impact on the world is one of the hardest things a person can do in their lifetime (at least, that’s what I’ve heard). You are facilitating change and building something completely new and often disruptive. To do this, you are going to have to be half genius/half maniac and you are going to have to persuade a lot of people to believe in you and your vision. It is not going to be easy and it’s probably going to be your life’s work.

I believe to achieve something of the magnitude described above, you must be acting completely and utterly selfishly.

Nobody, does anything of that scale for somebody else. Nobody, breaks down doors, moves mountains or pushes themselves to the very edge, in order to change the world for the better, for somebody else.

Nobody wakes up in the morning to solve someone else’s problem.

We are all inherently self-interested.

Therefore, I think you have to feel a deep and passionate need solve that problem for yourself. Not for your users, not for your parents, not for your investors, but for you.

You have to need to see your company exist in the world.

“Be the change that you want to see in the world”

This is a well known quote which I am sure has inspired many entrepreneurs. Most will see this as a dose of inspiration to go out there and change the world.

But, the most important part of this sentence is the that you want to see’ bit.

Build selfishly.

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