Another-1 Elevates mAIghty Dragons Event as Phygital Sponsor, Merging Augmented Reality with Mythology

Another-1
5 min readFeb 1, 2024

On January 25th and 26th, 2024, Shanghai witnessed a groundbreaking event that redefined the blending of art and cutting-edge technology. The mAIghty Dragon took center stage at Club Roza, ushering in a new era where traditional mythology intertwined with advanced digital innovation. This phygital experience celebrated women’s creative force and their connection to nature.

The mAIghty Dragon event merged traditional mythology with modern digital technology, creating a unique experience that transcended the boundaries of both mediums. Participants had the opportunity to embody natural elements and harness the mythical power of dragons through interactive games. Club Roza, symbolizing the birthplace of artistic careers, served as the perfect backdrop for attendees to express themselves and celebrate creativity. The event concluded with the crowning of the Dragon of the Year, who received AI-generated collectibles and an exclusive NFT. This prestigious award underscored the spirit of innovation and creativity that permeated the entire event.

From Myth to Reality Showcasing Phygital Engagement at mAIghty Dragon

The mAIghty Dragon event created a distinctive phygital experience, intertwining physical activities with digital interactions across five captivating games, each themed around elements like Gold, Wood, Water, Fire, and Earth.The mAIghty Dragon event created a distinctive phygital experience, intertwining physical activities with digital interactions across five captivating games, each themed around elements like Gold, Wood, Water, Fire, and Earth.

The adventure commenced with “Sonic Blow,” a fire blow challenge where participants unleashed their fiery spirit. This was followed by “Equilibrium Pulse,” a balance challenge that tested participants’ stability and poise. The third game, “Precision Claws,” a ring toss challenge, required keen accuracy and dexterity. Next, “Insightful Gaze” presented a time challenge, pushing participants to demonstrate their quick thinking and reflexes. The fifth activity, “Inspiring Self,” involved face mapping, allowing attendees to transform into their dragon avatars. Alongside these games, an immersive live show titled “Awaken Your Dragon Power” showcased a fusion of physical performance and advanced technology, bringing mythical dragon tales to life.

The event also featured “Your Power Unharnessed,” where victorious players were rewarded, and “Enjoy Your Dragon Power,” a dynamic musical showcase. The journey culminated in “The Dragon DJ Battle,” a lively DJ competition enhanced by video screens and laser displays, encapsulating the vibrant spirit of dragons.

The medium of this experience were the AN1-powered wristbands. Participants registered at the door using Another-1’s Launchpad, where they activated their wristbands and chose their mAIghty Dragons NFT, could interact with the gaming stations and get scanned by AN1 Phygital clerks. Participants were divided into five groups — Majestic, Adventurous, Mystical, Fierce, and Protective Dragons — fostering a sense of community and competition. On the final day, the groups were rewarded with their personalized mAIghty Dragons NFT, now transformed by AI to align with their emotional responses, creative expressions, and interactive play during the games. Additionally, they received a special physical token, a printed copy of their evolved NFT, capturing the essence of their unique journey at the mAIghty Dragon event.

Another-1 Enhancing Experiences With NFC Technology and Flex-to-Earn

Another-1 played a pivotal role in the event’s success through their innovative AN1-powered wristbands. These wristbands facilitated seamless interaction between guests and the digital aspects of the event, making the experience truly immersive.

The Flex-2-Earn feature encouraged physical engagement, rewarding participants with digital points and tracking the interaction using blockchain technology. This integration significantly enhanced the guest experience, setting a new standard for future events.

The Team Behind mAIghty Dragons

The event came to life through the collaborative efforts of a talented team. Alberto Sanseverino, the visionary behind the concept and AI artwork, joined forces with Gu Tian Yu, the show’s director and performer. Their creative partnership was further enriched by the contributions of artists and performers Vasilij Betin, Jasmine Chen, Belle Wong, Daniel Saracino, Zheng He, Pragya Lu, and others. Together, they wove a rich tapestry of artistic expression that captivated the audience.

The event was supported by sponsors like INVENTI, EKINGS, Rising Dreams, and Another-1, whose phygital technology played a crucial role. Another-1’s solution included AN1 NFC tags embedded in products, linking to NFTs and unlocking exclusive digital experiences. This innovative approach exemplified the future of integrated event experiences.

By seamlessly blending art and technology, the event has paved the way for a future where human interaction is enhanced in creative and meaningful ways. mAIghty Dragon, with its fusion of traditional mythology and modern technology, exemplifies the limitless potential that emerges from such a synergistic blend. The convergence of art, technology, and events heralds a new era where immersive and deeply impactful experiences are realized, igniting a transformative journey.

About Another-1

Another-1 is your ultimate web3 phygital fashion platform built on Polygon.

Seamlessly integrate physical and digital fashion worlds through our platform where users can create, collect and experience phygital fashion backed by NFC-authenticated physical goods.

Learn more at https://linktr.ee/another1_io.

Subscribe to our Phygital Digest Newsletter — Your gateway to the latest trends, innovations, and news from the exciting world of Phygital Fashion!

<style>
.libutton {
display: flex;
flex-direction: column;
justify-content: center;
padding: 7px;
text-align: center;
outline: none;
text-decoration: none !important;
color: #ffffff !important;
width: 200px;
height: 32px;
border-radius: 16px;
background-color: #0A66C2;
font-family: "SF Pro Text", Helvetica, sans-serif;
}
</style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7150490772813791232" target="_blank">Subscribe on LinkedIn</a>

--

--

Another-1

Where PHYSICAL meets DIGITAL. ◭ Create, Collect, Experience & Trade Phygital Fashion.