Two main reasons why customer satisfaction is so important

Are you one of those companies that would answer the question, “What’s your company’s figurehead?” “Yes, well … we offer a top product, if not the best in the market.” Would that be your answer as well? We believe that focusing on customer satisfaction is just as important as offering a great product.

“The customer is king”

“A good customer does not change business for three years. Good business does not change customers for three years. “

From the Far East, just like China, comes this wisdom, whose validity can also be transferred to the Western world. In today’s article, we are dedicated to customer satisfaction, the importance of the relationship between companies and their customers. In addition, this article reveals six reasons why customer satisfaction can be the key to success.

The use of the term customer satisfaction is particularly important in the field of marketing and describes how services, products and support arrive from a company to the customer. If your products, or any services, are well received, you are likely to enjoy a high level of customer satisfaction. If your products do not convince customers enough, customer satisfaction is likely to be low.

In other words, the happier the customer is with your product or service, the greater the customer satisfaction with your business.

That’s why customer feedback, both positive and negative, could become an important tool for you. You can improve your business in the long term. One of your maxims should therefore be to increase customer satisfaction steadily.

The satisfied customer can ultimately become a repeat buyer or, at least with a clear conscience, recommend your company or your products. Thanks to that, you can expand your customer base and bring existing customers even more on your side. This is also related to the fact that satisfied customers are often willing to pay a higher price for your service or product, and thus you can further develop your pricing policy.

That way, your business can achieve an invaluable and generally free advertising effect. Satisfied customers are the proof that you are doing your job right and they can no doubt become a big figurehead for your company.

Thanks to the satisfaction of your customers, you can inspire confidence through positive customer recommendations and win new customers.

Read more about what is customer persona and its importance for achieving business goals

Why is it so important to improve customer satisfaction? Here are 6 reasons!

1. Strengthen customer loyalty and their purchase intentions

Often, customer satisfaction is rated on a scale of 1 to 10. This assessment can show how likely it is that your customer will make another purchase in the future.

If the rating is 7 or higher, it is likely that the customer will make repeat purchases.

If the customer submits his rating in the interval from 9 to 10, he will almost certainly recommend your company.

Attention should be paid to the ratings below, which may be a warning sign to you that the customer may not be completely satisfied with your product or service. These customers run the risk of not considering your business in the future.

How can these customers help you? Try to find reasons for dissatisfaction so that you can improve and identify weaknesses in your products or services. In no case personally take the bad rating and the criticism. In the negative feedback look for the opportunity to further improve your business and to optimize your business policy.

The scale shape from 1 to 10 should only serve as an example. For example, Amazon, the largest online retailer, uses a scale of 1 to 5 for its customers’ ratings. However, the method and method of evaluation are transferable.

2. Distinguish yourself from the competition

Is your business in a competitive environment where your business has to fight for every customer? Just then, customer satisfaction can play a big role.

Do you offer the same product as your competitors? Can you answer the question without much thought, why the customer should decide for you? If so, your customers will probably be able to see your preferences without any problems.

So how can customer satisfaction be improved in such a situation? Possible focal points are: adherence to your product promises and the promises made during the sales pitch as well as a quick and unbureaucratic solution to problems, etc.

It is necessary to realize that the business relationship does not end with the sale and it is therefore very important to stay in touch with the customers and to build trust. If you take care of your customers you win!