Alex SimpsoninGlobal Luxury ManagementGodiva: Providing Men with Last-Minute Gifts Since 192653% of women claimed that they would dump their significant others if they forgot to get them a gift on Valentine’s Day.Sep 20, 2016Sep 20, 2016
Alex SimpsoninGlobal Luxury ManagementWhen in Doubt, Instagram FoodAfter this week’s social media trials, I have a much greater appreciation for those that do this for a living. I posted on some of the main…Sep 14, 2016Sep 14, 2016
Alex SimpsoninGlobal Luxury ManagementLuxury and the Social Media FacadeAre luxury brands less popular on social than they lead us to believe? I used to think the more followers you had, the better you are at…Sep 8, 2016Sep 8, 2016
Alex SimpsoninGlobal Luxury ManagementIs Godiva’s social media a little too vanilla?I never understood how some people don’t like chocolate. There are few things in life that I love more than the taste of this delicious…Sep 1, 20161Sep 1, 20161
Alex SimpsoninGlobal Luxury ManagementUpdate: Social Media Users Like WineAs far as I can remember, in my mere one and a half years of being able to purchase alcohol, Barefoot has always been a fairly popular wine…Aug 23, 2016Aug 23, 2016