It’s not a play on words; it’s a careful use of language: “created” implies a creator.
That’s not what the first law of thermodynamics says; it’s essentially a restatement of the conservation of energy. The origin of the universe does conserve energy: The (positive) energy of “matter” (really all kinds of particles; fermions, like quarks and electrons, and baryons — “force carriers”— as well) is cancelled out by the (negative) energy of gravity. The total energy of the universe is zero and always has been.
Thus, it is not the case that “energy is still being added” — that would be a violation of the first law!