The team is tasked with moving some user/customer/business metric. They work to move that metric (with a short grace-period at the start). They’re free to try different options provided they keep producing results. Ideally they target a specific customer/user cohort, and also use a control.
button from red to blu…arginal impact on your key performance metrics. However, these results seem to be very short-lived. Sustainable growth does not result from changing a button from red to blue, it comes from building a product that people want to use.
The gorilla/banana problem: “…the problem with object-oriented languages is they’ve got all this implicit environment that they carry around with them. You wanted a banana but what you got was a gorilla holding the banana and the entire jungle.” ~ Joe Armstrong, “Coders at Work”