Millennials aren’t entitled. They are empowered, and more so than any other generation before them. They want more out of life than you ever did, and they will get a lot of what they are seeking. That doesn’t make them better or worse, it just means that life is different now. We are growing and evolving. Why should Millennials work as hard as we did? No, scratch that. Why should Millennials work as hard as we did for an empty promise when they have the capability to get exactly what they want?
The team is tasked with moving some user/customer/business metric. They work to move that metric (with a short grace-period at the start). They’re free to try different options provided they keep producing results. Ideally they target a specific customer/user cohort, and also use a control.
Don’t get distracted — Changing colors, call-to-action text, and layout may have a marginal impact on your key performance metrics. However, these results seem to be very short-lived. Sustainable growth does not result from changing a button from red to blue, it comes from building a product that people want to use.
The gorilla/banana problem: “…the problem with object-oriented languages is they’ve got all this implicit environment that they carry around with them. You wanted a banana but what you got was a gorilla holding the banana and the entire jungle.” ~ Joe Armstrong, “Coders at Work”