Establishing control in a sales presentation is often the first key to success.

Taking Control of Your Sales Calls

Sales professionals often run into a situation where they get in front of a prospect that is a know-it-all. The prospect might be tenured. Or maybe the prospect has been in the industry longer than you have. This is the kind of prospect who will try to control or dominate the conversation on your sales call. It could be that this prospect is trying to demonstrate that they know more than you. It’s also possible that they’re just…



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