This framework can be used to optimize/redesign a specific website or app feature.

Features or elements are constantly redesigned in the context of a product. Either by a business request or through some research findings issues arise and redesigns need to be conducted. The well-known “Design Sprint” can prove time and resource-consuming for your team.

The 6 Steps of the Ideation Sprint: Context, Data, Journey, Session, Cognitive Evaluation & Testing.
The 6 Steps of the Ideation Sprint: Context, Data, Journey, Session, Cognitive Evaluation & Testing.
The “Ideation Sprint” is a 6-step process, but all the cross-functional resources have been limited to Step 4, the actual Ideation session.

Usually, the UX Research Department is the only one which can invest more time in this process. This led to the development of a framework that can support these constraints, which I called “The Ideation Sprint”. It consists of 6 steps, as showcased below, and the Business resources needed have been minimized. …

Anthony Rousounelos

UX Researcher @theblueground. Writing about User Experience and Interaction Design.

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