Best Free SEO Tools and Software
Over the last few years most businesses are taking interest into SEO to improve their web presence. Today, SEO has become the integral part of website development as it is considered as the most effective way for driving relevant traffic to your website.
Though you have variety of SEO tools and software in the market, but if you are small business firm or you don’t want to spend dollars subscribing to these premium SEO softwares. Here is a list of free tools and software that might help you analyzing your website URL and improving your website’s ranking. You just need to do a little research and investigation on your own.
You can use these SEO(Search Engine Submission) tools for the following tasks:
· Existing Website Audit — Review your existing website with Analytics, Search Console, and other tools to see what is wrong and what can be improved upon.
· Competitive Analysis — Use these tools to review a competitor’s keyword usage, onsite meta, link profile, PPC usage, and content within the Google index.
· Keyword Research — Validate keyword options and look for more opportunities with Google Adwords and keywordtool.io. Use volumes to find your sweet spot.
· Validation and Continued Optimization — Use Search Console to see what pages are ranking well and learn from them. The more you reverse engineer, the smarter you’ll become.
List of Free SEO Tools and Premium Software
Google Analytics
It gives you all the insights about user activity, when people arrive and where they leave. You will need to load code into your website to track data properly.
Usage: keyword research, website data
Google Search Console (formerly Webmaster Tools)
This shows what happens on the Google search page, your ranking, and top pages. Give details about: keyword research, Google keyword ranking, top pages in Google search, inbound link tracking, XML sitemap upload
Google Adwords Keyword Planner
This tools helps to get keyword ideas and search volumes.
Google Search Suggestions
This shows suggestions on associated keyword phrases and how these lead a user in search.
Google Trends
Using this you can see the data shifts from recent or past search activity Usage: keyword research.
Bing Webmaster Tools
This tool will provide information on the health of your website and XML sitemap. Usage: keyword research, Bing keyword ranking, top pages in Bing search, inbound link tracking, XML sitemap upload.
This Toolbar from Moz gives you quick access to many on-page SEO factors, Domain & Page Authority plus a quick nofollow toggle.
Usage: competitor research.
Some of other popular tools are:
MOZ Open Site Explore
My Business Listing
Yoast SEO Plugin
Alexa
WooRank
SimilarWeb
Majestic
Remember, Good SEO is about using data to make short-term decisions and long-term goals.
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