I’ve been working my ass off to pivot towards video (from written content), and let me just say:
It is hard as hell. Between editing and learning an entirely knew format, even the greatest of marketers are going to struggle to make great video marketing campaigns/efforts.
Everything said in this article is true, and if you want to be on the winning side of marketing this year, you need to be doing video now.
I’ve started by just livestreaming and recording a few gaming videos to get my feet wet and begin to understand the process. I hope to begin making a few marketing videos soon and aim to put out content every day. (which is really, what we all need to be doing.)