The 6 Tools I Use to Create Great Content

Great content doesn’t come out of thin air. In order to create valuable, share-worthy content, you need to have a process. Once you have your process, you can speed it up with tools. These are the tools that I use to aid me with my thorough content writing process.

Hemingway Editor

Hemingway Editor is one of the keys to both my ability to write efficiently and my ability to edit content.

It’s actually so important to my writing process that I bought the desktop version of the app. (You can just use the free version online. In fact, the desktop version has a few bugs that would make me hesitant to recommend.)

Anyway, back to how I use it. I use Hemingway Editor for two things: a distraction free writing environment and to edit for readability.

A distraction free writing environment

I use Hemingway Editor’s write mode to write in a distraction free environment. I never knew how much of a difference this would make until I experienced it.

See, Hemingway Editor’s write mode doesn’t provide any editing suggestions. No red squiggly line for misspellings, no highlighted sentences, just a blank white screen and basic formatting tools.

This forces the brain to focus in and only write. You’re not interrupted and your thoughts flow from brain to -paper- screen. It has vastly sped up my writing speed, and I think it may even improve my editing too!

Editing for readability

Next, and what Hemingway Editor is best known for, is its ability to provide suggestions for improved readability. Suggestions include:

  • Readability grade
  • Adverb usage
  • Passive voice
  • Phrases with simpler alternatives
  • Hard and very hard to read sentences

This is an incredible tool for making your content flow and read easily. To show the difference that this makes, I’ll leave the unedited version of these paragraphs below:

“Next, and what Hemingway Editor is best known for, is its ability to provide suggestions for improved readability. Suggestions include:

  • An overall readability grade
  • Adverb usage
  • Passive voice
  • Phrases with simpler alternatives
  • Hard and Very hard to read sentences

This is an incredibly tool for making your content flow and read easily. As an example of how much of a difference this tool makes, I’ll edit this first part of the section and then put an unedited version of this section right below.”

Title Capitalization

If you don’t know already, titles are one of the most important pieces of your article. You should spend a lot of time on these. My process is pretty lengthy, with checks for SEO, Emotional Marketing Value (EMV), shareability, and more.

Title Capitalization helps save me from those moments where my brain locks up in a heated internal debate on the capitalization of words in my title. You’ve had it happen to you too I’m sure. Times when you sit there staring that the title because you’re not sure if a word like “up” should be capitalized.


When it comes time to generate new topic ideas, I turn to Buzzsumo. Buzzsumo is a tool that enables you to see what is being shared most on social media by topic.

Put in your keyword or keyphrase and the tools shows you what has been shared most and how much it’s been shared.

It helps to find emerging stories, trending topics, and topics which are likely to be shared on social media.

It’s also a good tool for researching what makes content in your industry go viral. Look for trends in the top shared content and use that to construct a guideline for increasing shareability.

Keywords Everywhere

When Google began to make their keyword planner tool increasingly more useless (at least for those not spending on ads), I began to look for an alternative.

After months of searching and being deprived of glorious keyword data, I finally found the tool.

Keywords Everywhere is a free tool which displays search volume, CPC, and competition data on google searches, YouTube searches, and a few other places on the web.

Basically — you can just search up your keyword and you’ll be given the data you need.

You don’t get data for similar keywords like you would with keyword planner, but it’s still pretty great — especially considering that it’s free.


This is my primary SEO tool.

First, it provides data on pages ranking for a keyword, which is important to know whether my content can rank for said keyword.

Next, it can do quick audits of pages checking for on-page SEO and a few off-page metrics as well. This helps me gauge how much work I’ll have to put in for my article to rank in the top 3.

For example, if all the top pages are 3,000+ words in content and from high authority sites ,with plenty of backlinks, I’ll need to create content that is even longer, and more thorough. (Perhaps an eBook?)

AMI Headline Analyzer

This is a simple and quick tool to explain. It checks your headlines for their Emotional Marketing Value (EMV). EMV is the number of words that appeal to a reader’s emotions. It’s great for making headlines that are more clickable than competitors headlines — especially if you have very high EMV for your headlines.


These are just the tools that I’m currently using and is by no means a definitive list of the tools you could use for content creation. Which is actually a great topic for a future blog post.

Follow along here on Medium and you’ll see that blog post pop up in the next couple weeks. (depending on how long it takes to research!)

Also, for those who’ve not yet had the chance to work with me, I’m offering 2 free, 600 word blog posts for free. This is only until the end of July so be sure to contact me if you’re interested at

Cheers everyone!