It's no news that social media and its excessive use have become mainstream in Nigeria today. It's the first place Nigerians get to every morning and the last destination they leave before heading to bed. With an importance such as that, it's unsurprising that it pays, provides jobs, and gives chances to meet romantic partners and valuable friends/networks.
However, there, Nigerian users can be selective in their consumption. A "scroll up" takes nanoseconds. A "tap" also takes this too, but not every content piece gets it. To help you figure the trick in getting many “taps", we have researched and created a list of the top 3 engaging content ideas that will grow your audience as a Nigerian content creator.
Feeling curious? Let’s go on a discovery ride! But first, let’s answer the question:
What is the Nigerian content?
The Nigerian content is a piece of visual /textual post published on social platforms by a Nigerian content creator. The content varies in ideas and themes but aims to achieve the sole goal of entertaining its targeted audience and garnering digital visibility.
Top 3 Engaging Content Ideas for Nigerian Content Creators
Content 1: Educational content
There’s nothing that Nigerians look forward to than learning
because learning never ends. Also, it solves difficult situations, and also boosts creativity. From "How to" videos to "Did you know?" posts and "This is what I learned today" content, the numbers keep multiplying. Nonetheless, if you need a little convincing: Sisi Jemimah’s “ How to cook perfect party jollof rice: Tips for Smoky Nigerian party jollof rice” YouTube video has reached 6.5 million views! Yours can too!
Content 2: Lifestyle content
Every Nigerian wants a good life and they work tirelessly each day towards this. However, while they wait for dreams to become reality, they don’t mind watching other people’s dream-turn-reality. That’s the "come with me to France '' reality, "l’m in New York!!!’' reality. You know, all that aesthetic and relaxing stuff.
Although luxurious lifestyle content ranks higher, lifestyle content is not static and class-centred. You don’t need to travel or live in a glass house to document and show off your life. You only have to know how to tell your story compellingly and make it unique - because it is! 😀
Content 3: Comic content
What is better than a smile? A laugh. And there’s nothing Nigerians love like a good laugh. From Sabinus, Layi Wasabi, Hauwa, Gilmore, and a host of other talented Nigerian comedians, comic content has never gone on any social platform without eliciting reactions, garnering active followers, and in Layi Wasabi’s case an award.
Conclusion
These are the top 3 Nigerian content that will grow your audience as a Nigerian content creator. Which is your thing? What do you enjoy watching? Which one do you plan to do next?
I'll write to you again next Friday. Enjoy your weekend/weekdays.
#contentcreationseries
