A framework for Product Managers

Job to be done — Photo by Daria Nepriakhina on Unsplash

In my previous post Adopting a Product Mindset, I have explained that Product Managers (PM) were outcome-driven people. I have provided a few tips to help them make good decisions and eventually maximize their chances to reach their outcome.

I will now lay my attention on the customer themself, and explain why it is so important to understand the context and motivation(s) that lie behind our customers’ endeavors, in order to make good decisions.

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Jobs-to-be-done, a concept popularized by Clayton Christensen

Clayton Christensen, who passed away in the early days of 2020, was an inspiring person for people working in tech throughout the World, as…


Make better product decisions

The software development process looks to me like a crossroad where each road is a path to success. Some may be misleading, but most of them — if properly defined upfront — will have a positive impact on the business/user base/engagement/etc. In a competitive environment, it gets however vital to leverage uncertainty by

  • making sure the product solves a real problem
  • deciding on the most efficient road that will hit the target with minimum resources
  • going fast. The faster you fail, the faster you succeed.
Photo by Mark de Rooij on Unsplash

As a result, I see three main key drivers for achieving the product strategy and…

Antoine Delorme

If there is a Will, there is a Way

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