Don’t underestimate pink flamingos

How does your online presence affect pop culture

Brief historical background.

New technologies & Media transformation.

So, any individual is a culture maker?

What Walker points out is that, in terms of culture, we mostly produce boring stuff. As users, we usually imitate the visual conventions of mainstream media, with which we are already familiar.

Organic trends and media exploitation.

Regular users are like fishes.

Social media users follow the trends like fish flocks drifting from the stream of water.

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