Over 65% of influencers have fake follower activity and in 2020, brands will waste over $1B on investing on fake audiences.
Fake followers are not a surprise anymore, and today brands must tackle this challenge with the help of tools and technology.
With Campaygn, our influencer marketing platform, we are working hard to always provide key indicators to help brands identify fake accounts.
Take a look at our 4 tips to spot fake followers on Campaygn :
1/ Watch credibility score
Thanks to our powerful algorithm, we have the capacity to analyze follower accounts and calculate a credibility score which…
For the past two years, TikTok has been the social platform with the greatest growth and success, especially during the last 6 months as the app has become the most downloaded app globally.
If we look at the last figures of downloads and revenues of the platform in the first months of 2020, the performance is impressive:
- 800 million monthly active loyal users across the globe (not far from Instagram with its 1 billion users)
- +112 million downloads in May 2020
- + $456.7 million in revenue
TikTok is also well known as THE app of the GenZs, with 41% of…
Antoine Laurent
CTO of Ykone and Head of Campaygn
