Over 65% of influencers have fake follower activity and in 2020, brands will waste over $1B on investing on fake audiences.

Fake followers are not a surprise anymore, and today brands must tackle this challenge with the help of tools and technology.

With Campaygn, our influencer marketing platform, we are working hard to always provide key indicators to help brands identify fake accounts.

Take a look at our 4 tips to spot fake followers on Campaygn :

1/ Watch credibility score

Thanks to our powerful algorithm, we have the capacity to analyze follower accounts and calculate a credibility score which…

Antoine Laurent

CTO of Ykone and Head of Campaygn

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