Oh Mamma, I’m in love with Gradient
Ludmila Shevchenko

Thanks Ludmila for those explanations behind gradients. I worked on a project for 3 months which were gradient based in its digital identity. I did have a lot of fun, but also a lot of struggles. Mostly because I had to deal with those colors for screens, but also for print. It took some time, but it ended well. I mean the final result ended well. Sometimes we had to avoid gradients for print.

With this one, I thought I was done with gradients… But today my current project is mostly monochrome. We’re using a black and white layout with some grey shades, and a bright orange/blue color — Gradients & colors are missing me a lot, ha ha.