Thank you, Larry, for this short but informative article.

I’m working as a marketing manager for a small niche skincare brand, and we’ve been playing a bit with retargeting on Facebook, but I’m more and more convinced now that we should start using the display network as well and improve the Facebook one. It’s not a very usual thing to do for our kind of brand, but at the same time that might come to our advantage!

Cheers