4 Tips on Using Memes on Your Social Media Strategy
Memes. Who hasn’t seen a meme on their Facebook or Instagram? Memes are everywhere and can be about literally everything; an image, video, phrase, or any other popular culture reference, even song lyrics, can become a meme.
But why would a brand want to use this type of content? Wouldn’t it made it seem like a joke to their audience on the social platforms? Well, brands use memes to get a younger audience involved, and when done in the right way it can get you lots of positive engagement; but it’s not an easy thing to do and if not careful it can backfire.
Your Audience, and Their Memes
If you’re planning on using memes as a marketing tool the first thing you need to do is identify who you are talking to. Memes are common in a younger audience and most memes have a meaning behind the meaning that only teens and young adults understand so be sure you know the connotations of the memes you use. You don’t want to be guilty of using a well-known meme in the wrong way, people get protective with their memes.
Also, you must remember that most memes have a short lifespan, since new ones are being created everyday most memes last about one or two weeks, with the exception of those that are so popular that are still funny even after a long time ; so have that in mind and avoid using old memes that might make you look outdated.
Are You That Funny?
Memes are all about humor. A great deal of memes are supposed to be funny, relying on a sarcastic or satirical concept; representing relatable situations; being simple and easy to read, but still trendy and recognizable.
Social media managers have the responsibility to learn to recognize when humor is acceptable for your brand and when you need to be serious; you can cause serious damage to your brand by trying to be funny and ending up being offensive or insensitive. Humor can become inappropriate when used to send the wrong message or by the wrong type of business.
Warning: Consume on Small Doses
Although memes are a great way to connect with the young people in your social media, you won’t want to be guilty of overusing them. Yes, memes are funny and engaging but you can get easily tired of them if you see them everywhere. The first one or two times you see a meme it makes you laugh, after ten or fifteen times it’ll make you roll your eyes and keep scrolling down so don’t try too hard and mix them in with other type of content like short articles, videos, nice photographs; show your audience variety to keep them wanting to come back for more.
Memes can never substitute good original content, so be careful and don’t try to replace valuable content with memes just to follow the trend because people will notice, these should appear in your content once in a while to give things a humorous twist. Remember, you’re not a meme account, and you don’t want to become one.
Memes in One Hand, Confidence in the Other
Now that we know our audience and their popular memes, the type of humor that fits our brand and how often not to use them; the last thing would be to have confidence. Believe it or not memes involve more than humor, you need the right attitude.
Is my audience going to like this? Would they think is funny? What if they hate it? You might have this questions going through your mind before posting or sharing your memes but if you’ve followed the steps before and done everything right there is no reason to doubt. Be confident, don’t just use a meme, but own it. And if for any reason things don’t go as planned, keep in mind that even the best social media marketers mess up sometimes, accept your mistakes and your followers would appreciate it.