The reigning absurdity in the digital news economy
Frederic Filloux

I am afraid the author makes bold assertions on the correlation between editorial quality and commercial value. It is the same mistake when acknowledging the system of distribution in capitalism, where it’s not the intrinsic value that gets rewarded, but the market-generated perceived value. The publishing industry is still in infancy with regard to establishing and adopting metrics for journalistic value of the content (again: measured against the value perceived by the potential readers, not by the journalists themselves). Even when these metrics will be established and the audiences specifics clearly determined, the market valuing the content and ready to pay for it might be too small for a viable economic survival.

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