I don’t completely agree with your theory. Although I do think that all the people should give their best for reaching their goals and follow their dreams, I am not convinced that all abjectives should be threated in the same way. IMHO, not in all situations the “Tackle every project with the 10X Rule, acting like you have to succeed because your life depends on it” should be applied.
Furthermore, I would have read regarding the way you apply the 10X rule on a daily basis.
Anyway, it is absolutely an inspirational post!