A simple guide to start improving IA and your business goals

Photo by Patrick Perkins on Unsplash

I’ve read many articles about Card Sorting in user research and how it can help you organize the information architecture from what users think is more intuitive. However, some business in certain industries aren’t that simple to be explained and understood by a user in a research session, which might affect the final results.

Here I’m going to show how to use the method, analyze data and share results to help the design team create a better solution for your product.


Rule number #1:

Don’t start any research without a clear problem definition and a structured hypothesis to validate.


A few advices to increase empathy in user research

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If you are a UX Designer interested in user research, or is starting to become a UX Researcher, here is my first advice: what you plan in the office will change in the streets, and the reason is very simple.

People are different

Some people are kind, friendly and open minded. But others are moody, rude and angry. And we all can be in one of those states, otherwise we wouldn’t be humans. That’s why good designers should learn how to “read” people.

When I first started applying usability tests and interviews I always had
2 feelings at the end:

Totally grateful:


Photo by Christopher Burns on Unsplash

Saying that empathy is going to help designers to see the problem through the user’s perspective is not something new. I’ve read a lot about how working in collaboration with your public improve design process, and I totally agree.
But none of those articles explained to me what to expect when you are right there in the coffee shop looking for someone to test your prototype or answer a few questions of your questionnaire.

So how is it when a designer actually starts working with empathy? …

Antonio Duarte

I’m a UX & Research Designer, passioned about people, design and brand strategy | RJ — Brazil | www.antonioduartesn.com

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