I believe that this also applies to social products/networks which allow you to customize your own…
Murali Veeraiyan

Exactly Murali! The principle is applicable in any type of product. The moment you are introducing any type of customization or user contribution in order to complete a task the principle is present.

Social media platforms are example of how the principle is applied multiple times with all the small interactions that ultimately lead to customized experience. Example, follow, likes etc that also inform algorithms, which are key to shaping the experience.

Thanks for taking the time to read the article!

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