FIRED CHICKEN EXPERIENCE

or how to avoid losing customers

Anton Zuienko
2 min readOct 5, 2020

As some may know and some may not — Humans and their experience do not change as much as technologies that are called to automate everything, but what about real problems?

Reality of design/development/engineering process is like to close your eye and pretend that you can see

Obsession with the process despite the wrong objective will cause losing investors in the future and what even worse — customers’ loyalty. Still do not follow?

Moving on — First iteration without user feedback, has nothing to do with user experience and makes no sense

Therefore without User experience, it is only a waste of precious time, of course in case if you want users to close your product in a second

Users are your eyes, kings, and queens

Just imagine your customers using your product. Now, imagine it is not enough just to imagine

Stop being selfish — UX is not about “My Experience”, but “User Experience”

Communicate with your users through UX! You just pretending what users are experiencing

UX A01/Fired Chicken Experience

UX/UI Designer

anton.zuienko.mail@gmail.com

Full presentation of the article can be viewed at my portfolio https://www.behance.net/gallery/105520703/UX-A1-Fired-Chicken-Experience?

Thank you for your time, stay safe

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