Can you define the digital gal?

Take law, accounting, audit, building, or health care. People that work in these areas have typically been formally trained and have learnt how to do what they do. It’s not just a case of giving it a shot. There are of course differences in style, skill and talent in these fields however the processes that govern these areas provide a degree of regulation and control. This in turn defines quality and standards — all good things. The IT industry was heading this way for a while with the likes of COBIT, ITIL, CMM and PRINCE2. These don’t seem in vogue anymore (at least in the digital space) as the start-up scene and agile has shaken things up. With digital, the most desired skill is your ability to anticipate demand, to understand what will differentiate and how to optimize with your most valuable asset, data.

When we talk about Digital let’s assume we are referring to the process of creating technology based assets. By definition, it’s a creative process and the skills needed seem pretty hard to define.

So if you are a Digital guy or gal, what defines what you do?

Technology is moving at a jaw-dropping pace and so the idea even that we have a set of standard technologies to work with has vanished. Through the digital creation process we are on the constant lookout for new things, trends and from time-to-time movements. The cost of missing what’s new and sticking with the old is not just your product market-fit but perhaps more importantly scale, risk and the biggest of all, time.

One of my quests in 2016 year is to nail down the attributes of a digital gal (or guy of course). Many adopt ‘digital’ in their title but what really defines them and what makes someone great? I’ve got a few leads and have had the fantastic opportunity of working with some great people in recent time so will use that as a starting point.

I love this space, the uncertainty, the risk, the endless amount of stuff to learn and most of all the pace. It’s people that make the difference though.

It’s people that make the difference though.

Let me know your thoughts. Please comment.

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