When you do few successful website redesigns, new customers usually come easily. My clients came to me in different ways, but the most common way was word-to-mouth recommendation. Most of you guys would want that too, but here are the things you need to be careful about when making a website redesign.
Every customer will ask you 3 simple questions on the first meeting, and those are:
- Can you make my website better?
- How much would it cost?
- When is it going to be finished?
You would probably have a simple answer on all 3 questions, and it would be: “Depends!”, right?
Depends on what do you want to do to make your website better. Price and deadline also depends on that, of course! So, “Depends!” would be your final answer, am I right?
Well, I must say that it is not a best answer you are going to provide to your customer, and most likely you’ll leave him with a big mess in his head.
In the next few sentences, I’ll try to help you with your answers:
- How can I make your website better? What do you want on your website?
Ask him a specific questions, in order to get specific answers (you don’t want incomplete answers)! Does he want:
- more leads,
- more traffic in general,
- more ebook downloads you recently published on your website,
- more inquiries,
Depending on his wishes, you will know what to do and which tools you’ll use to make his website a better place for the user.
2. How much would it cost? Well, that’s an easy one! Formula for the pricing would look like this:
(client goals <- services + effort) x Hourly rate = Total Cost
In other words, that would mean: You will make your client an offer depending on what his goal is. And depending on what his goal is, you will determine which services you will use and how much effort you are going to put in this project.
The next step is converting those services and efforts into hours, meaning that you must provide to your client number of hours you will spend improving his website.
- If you do a Traditional Web Design, your rate would be a one-time value. You will do it just once, so be careful and provide your client as much information as you can!
- On the other hand, if you decide to do a Growth Driven Design, your rate should be monthly. This means that your project isn’t over in one or few months, your project will last as long as your client is satisfied with your work and outcome!
3. When will it be finished?
Well, a good project is never finished! There is not such thing as perfection, and key to a success is always learning and continuously working on your projects! Keep planing, analysing, researching and importing new assets on your site!
It is recommended although that you provide exact information about launching a website to your client, let’s say in 6 weeks, but that doesn’t mean that your work stops there. After the launch date, you’ll constantly be working on improving your website and making it easier to use.
In this scenario, I would do a Grown Driven Design method of making a website redesign. My personal answer on this question would be:
“Your Launch Pad Website will be done and online in ex. 4 weeks, but I will continuously make improvements on your website!
Improvement will start with:
- Boosting conversions on website,
- Improving user experience,
- Adapting the site to the user and doing personalisation in general,
- Updating the website (constantly).”
I will write about difference between Traditional Web Design and Growth Driven Design in one of my next posts. There will be a lot of useful material about marketing and UX design in general, so keep following me!