A short introduction into UX with some examples. Obviously it’s not a comprehensive guide, but this could be a good starting point for anyone interested in UX.

What is UX?

Try to google this question and you will find many definitions, which would probably leave you with even more questions. Here I give a definition that ISO 9241–210 suggests:

UX (User Experience) — person’s perceptions and responses resulting from the use and/or anticipated use of a product, system or service.

UX is a large umbrella covering many fields, e.g. Information architecture, Usability engineering, Service design, UI design, Product design, User research.


I’ve always struggled to articulate my design decisions to convince upper management and to get their buy-in.

As a UX designer, I spend days polishing designs and focusing on improving user experience. And yet the success of a project does not always correlate with the quality of my work. The reality is that at some point, I’ll need to convince the senior management that the work I’m doing is going to bring revenue or save the cost to the business. At the end of the day, I solve problems for the business through the design.

Once the managing director said…


A duotone image of Master Yoda with the User First Club logo and contact details displayed on the left bottom corner.
A duotone image of Master Yoda with the User First Club logo and contact details displayed on the left bottom corner.

A desert vagabond wearing a cape came and told me that he would teach me how to design meaningful products. I didn’t believe him at first, but when he showed me his lightsaber I did. He taught me how to conduct usability studies, read peoples minds, user research and other techniques that helped me gain UX Jedi skills. So I could glade the internet and protect innocent users from dark forces in the UK.

Later I become aware of the suffering of my designer fellows on a remote planet of Kazakhstan. The dark forces were forcing them to ship…


On Friday I had an interview for a position of a Product designer at Monzo. If you don’t know about Monzo, it’s a digital mobile-only bank. I didn’t consider myself a perfect fit for the role, as they are looking for someone more senior, but I applied anyway 🌝 Surprisingly, Monzo’s recruiter reached out promptly, and we scheduled a video interview with their Product Designer for the following week. However, right after the interview, I realised I failed. I decided to write this story for you, my friend so that you would be informed and be more prepared for your…

Anuar Bolatov

I create simple to use, beautifully designed, user-focused products based on evidence. NN/g and UXQB certified UI/UX designer.

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