Insane Marketing Strategy of OYO that made it a $3.4 billion company— A Travel Technology Company

This case study will highlight the key factors that helped OYO to reach a milestone of $3.4 billion valuation. It will specifically focus on the marketing side of the business. What were the key marketing tactics that worked for the brand most importantly it will cover business lessons for all the start-up founders, Product Managers, Marketers…etc.

Vision: OYO’s vision is to empower entrepreneurs and small businesses with hotels and homes to increase earnings and simplify their operations

Mission: OYO’s mission is to provide customers with the best choices for stay and to make the process simple.

Value Proportion: Nurture, Teamwork, Excellence, Greatful, Responsible, Action, Integrity.

Category: Travel-Technology Company

About: OYO was founded in May 2013 by Ritesh Agarwal. OYO is the world’s leading chain of hotels, homes, and spaces.

Introduction: Traveling is a beloved hobby for many, and OYO Rooms, since its 2012 launch…