4 Surprising Design Aspects behind the All New Discovery

The striking design of Land Rover’s All-New Discovery was the result of countless hours spent experimenting with ideas and materials, a few of which are pretty surprising. 
 We discover how walking boots, virtual dogs and even children’s toys had a hand in the design of the versatile SUV.

Office Chairs 
 Seven full-size seats are a key feature in the All-New Discovery, but fitting them into the vehicle was a design challenge. Unlike most designs, the planning for this ingenious feature didn’t begin with a blank sheet of paper, but with an empty area of office floor. 
 Using props, Land Rover engineers began to lay out possible seating configurations using office chairs. 
 Fitting seven full-size adult seats into a car less than 16.5 feet long was a challenge, but one that started with a simple brainstorm. While a few people may have been deprived of their seats for a short while, they will know it was worth it when they sit in the All-New Discovery for the first time. 
 CAD Dog

The Land Rover development team always take great care in ensuring vehicles are spacious enough for everyone on board, and that consideration isn’t limited only to people who travel in the vehicle, man’s best friend got a look in too. 
 While working on an earlier model of Discovery, the team behind the car design listed things that owners would likely carry in their vehicle, and if they have one at home, were asked to measure it. The dimensions of everything they captured, from dogs to surf boards were then used to create a Computer Aided Design (CAD) model of each item so it could be virtually tested. 
 Justin Cole, a Senior Engineer at Land Rover, had a 66 pound Labrador called Sam who became the model for the CAD dog. Being a popular breed, Sam’s computer generated model was used to test that there was a comfortable amount of space, sitting and standing, for any dog going along for the ride. 

Dan Dehheny is a Land Rover engineer who is deeply ingrained in testing the vehicles, and this includes real world testing. 
 Dan defines what the critical dimensions of the new vehicle should be for optimum capability and feeds this into the virtual model. However, when this is done, Dan puts on his boots and begins real world testing. 
 Jumping out of the vehicle onto some of the harshest conditions on the planet, Dan and his boots have experienced everything from the snowy terrains of North Sweden to the sands of Dubai. There is one terrain, however, that Dan doesn’t need to travel for — the nearby Land Rover Experience centre at Eastnor Castle. “We don’t need to travel for mud,” Dan says. “We have plenty of that at home.” 
 Children’s Toys

A ‘value’ of Discovery design is knowing that the vehicle is as happy in the country as it is in the city, much like the people on board. This is why being able to keep everything you want to store in the vehicle out of sight is so important. 
 The All-New Discovery is the most versatile yet and has ingenious storage solutions throughout. What better way to test their capacity than with children’s toys? 
 Invited to help with the testing, a Land Rover employee brought in her two sons who were armed with all the things they would take on a long car ride. After arriving, they quickly jumped into the full-size mock-up of the vehicle’s cabin and began finding places for everything they had brought with them. 
 With a storage box in the main central armrest, an ingenious storage compartment behind the air conditioning and up to nine USB ports across the three rows, the boys were soon satisfied that all of their belongings were safely stored and even happier that they could charge their electronics on the go.

Julian Calverley is one of the world’s most in-demand advertising photographers. He also has a passion for capturing dramatic landscape images, which means getting out into the great outdoors, come rain or shine. Consequently, Julian is a life-long Land Rover owner and recently took the All-New Discovery on a photographic pilgrimage to the Isle of Skye, where he runs photographic tours and workshops. It is here we asked Julian to share his surprisingly zen tips on how to capture the countryside, what time of day to do it, and how best to share our masterpieces.


Check the weather, the tide and the sunrise times in advance. This is important for both safety and for making sure you don’t arrive to find the tide is out or the sun is in the wrong position. Also check the most basic things, such as charging your camera batteries. I have a simple check list that I religiously run through prior to setting out. Write such a list that’s appropriate to your equipment.


I take the minimal amount of equipment out with me, which cuts down the number of choices I have to make. This allows me to free my mind and think only about the image. Allow yourself time to stop, walk around and spend time in the spot that has caught your attention. People are often in a hurry and therefore miss out on what is slowly unfolding before their eyes. Being in the landscape is a form of meditation. Allow yourself time to enjoy it and absorb what you are experiencing.


The rule of thirds can drastically improve your images. The human eye is naturally drawn to imagery that’s divided into thirds. If you can, set your viewfinder or viewing screen to display a grid of 3x3 blocks. Then position the important elements in your scene along those lines or at the points where they meet. Search ‘rule of thirds’ online for some useful image examples.


Pay attention to strong lines that can lead the eye through an image. These can often be found in a natural way, such as a road or a path, or just patterns in the sand. I always make sure the horizon is straight and, if you have details such as trees or architectural subject matter, then I always make sure the verticals are vertical.


Instead of shooting with a zoom, which offers almost endless options, try shooting with a prime lens. It cuts down the choices and decisions you have to make, leaving you free to concentrate on what you are witnessing. Shooting with a prime lens also encourages you to move around and to vary your composition rather than just standing in one spot and zooming in and out.


Shooting at the beginning or end of a day can often provide some beautiful light. The sun is lower in the sky, so the light is warmer and also more directional. This adds drama and mood to a scene. Shooting in the winter also gives a different light to the summer — the sun again is lower, allowing you to shoot throughout the day.


Don’t be afraid of heading outside when the weather turns. Clouds, rain, snow and hail add drama and, as long as you are prepared for it, you can achieve some beautiful results. Rain, mist and fog can make a busy scene suddenly feel calm, and can add depth, simplicity and atmosphere. Persevere and you’ll find gold out there, just be prepared and equipped for all the wonders the weather will chuck at you.


I tend to shoot things or places that excite me. Generally, it’s finding a dramatic place that’s experiencing dramatic weather. The tide, the weather and the light all come together as one. I call it the goosebump moment. Bear in mind though, taking pictures is like fishing: somedays you catch something, and some days you don’t.


If you have the opportunity, I would always recommend visiting a location time and time again. You build up a relationship with it and start to learn how it reacts visually under different light, weather and seasons. It can feel like a completely different experience and you really get under the skin of a place.


When sharing images via social media, aim for a consistent approach in both subject matter and style. People like to see a consistency in what you shoot: a story unfolding, something personal and inspiring — not just a collection of random images. The style can be influenced by how things are composed and what effects are used. For post production, when using an iPhone, I use the Apple’s built in camera app and an app called Snapseed.

Julian Calverley is an acclaimed professional photographer with nearly 30-years commercial experience; shooting automotive, lifestyle, underwater and location. 
 Julian has been included in Lürzer’s Archive of the 200 Best Ad Photographers Worldwide for the past nine years and conducts talks on photography for Apple in London, San Francisco and Glasgow Julian also organises bespoke photographic tours and workshops in the Highlands and islands of Scotland.