Adhering to Ethical Guidelines for Success in SEO
Ethics in SEO is a rather popular selling point highlighted by consultants and service providers.
But, what really is ethical SEO?
Here are a few set of guidelines that your SEO services provider should be adhering with to make sure that your business maintains its reputation, clients and even search engine rankings.
• Following the Search Engine Guidelines
Evidently the first thing to make sure is that your strategy is following the rules set by various search engines. Most webmaster guidelines include:
- Information of the type of content the search engines intend to serve as their results
- Technical recommendations that make it easier for your pages to be indexed
- Quality requirements
- Guides on how to organize your website for easier inclusion
- List of promotion techniques webmaster are barred from using.
However, it is important to remember that webmaster guidelines are not always all-inclusive. There is a lot more that your SEO solutions provider can do to improve your rankings. Over and above treating these guidelines as a checklist, appreciate its spirit of the rule.
• Identify What Works and then Focus on it
Remember that SEO can never be e cookie-cutter function. For instance, while all the basic techniques may be the same; your local optimization may demand different tactics over your national or international strategy. While your agency will be able to clock in a number of billable hours with a number of SEO best practices but the ethical and result oriented ones with focus on improving your organic search traffic.
Find ways to optimize your h# elements, alt attributes, title elements and keyword use. However, for a low-performing website these on-page basics may show little improvement. Here, it would make more sense to spend time building authority and content that is citation worthy and helps you build links.
The idea is to move beyond the standardized checklist; acquire clear understanding of the business and customize a project plan that works.
• Separating SEO from Non-SEO Activities
Do not mix up design with SEO. There are a few activities that entail effective SEO and others that make optimization easier. However, they are not one and the same thing. For instance, Google recently announced page speed as a ranking factor. This led to a large number of service providers using speed optimization as a method to pitch clients. However, Google made it rather clear that speed in reality affected only a very small percentage of websites.
It is important for search marketers to remember that the ultimate objective of their job is to bring in more visitors and improve conversions, revenue, ROI and sales. While working on websites, you may encounter a number of opportunities that have little to do with SEO. Make sure you communicate these with your clients and let them route it to the right experts.
In addition to this, brands and service providers need to get honest about their expectations and make sure that they do not exploit loopholes that are unsustainable. By maintaining a clear objective and a clean road; you will be able to assure long-term success on the World Wide Web.