Attracting Customers from Local Communities as a Small Business Owner
While most marketers are accustomed to employing digital marketing strategies to connect with audiences around the globe, little is known about promoting local businesses within smaller communities.
Believe it or not there is a whole world of small business internet marketing that one can pursue to optimize location-based business opportunities. Here are a few things worth looking into-
• Optimizing your Website Effective for Local Search
The first thing you need to do for effective local business online marketing is to attract clients and customers through your website. Identify keywords or phrases that describe your business. For instance, if you are running a wedding cake business, your keyword may be “wedding cakes”. Now localize your business by adding the city or locality you intend to target into the same phrase.
Pursue some keyword research to help make sure that the phrases you have identified come with sufficient search volumes. Now optimize the content on your website using the leading locally focused keywords.
You may also want to make sure you include your local street address and phone number. Make sure that this information is placed in text form and not as an image. This helps search engines crawl through your information and give that content a ranking. If you are working out of more than one location, you can post a primary location for each page and even create independent contact pages for every one of your offices. Make sure you include a map to help customers locate your business.
• Joining the Right Directories
Local review websites and directories; often known as “citations” can significantly help give your business a decent ranking on search engines. While signing up on these pages make sure that –
- The name of your business, your address and other contact information is consistent on these directors as well as your website.
- Find ways to ethically encourage customers into reviewing your business online. The more the number of positive reviews, the better your business will rank online.
- Spend time filling out and then proofreading each profile as thoroughly as possible. If the directory allows you to add other information such as photos, menu’s, videos, social network links, etc make sure you make the most of it.
• Localizing your SMM Initiative
Social networks offer lots of opportunities for local marketing goals. On Facebook for instance, you can find business referrals groups for your city that will help you connect with people looking for business referrals. You could build strong relationships with other businesses by referring them to your audience and they may return the favor to you.
There are a number of tools that allow you to search for people on Twitter in your area with specific interests. As a bookstore for instance, you may search for readers in your locality.
In addition to this, attraction attention on local media by building relationships with reporters and journalists is a great way to feature your business on local online newsletters and other platforms. By giving your online initiative a local twist you will be able to eventually attract a core customer base that is more likely to avail your offerings than any other.
Also get information on local business online marketing.