Measuring Your Content Marketing Efforts in an SEO Campaign

Did you know that 92% of marketers believe that content creation is effective for SEO? In fact, content marketing is witnessing a tremendous growth. 87% of buyers report that content has a major impact on purchasing decisions. A major component of SEO SEM marketing, implementing effective content marketing strategies have helped small businesses to increase their sales substantially. However, many small businesses have also expressed their disappointment of not being able to measure their content marketing efforts in a SEO campaign.

Measuring your content marketing efforts can be tricky at times. Consulting a reputed digital marketing agency providing SEO services can be of some help. After all, ‘content’ forms an integral part of any online marketing strategy including SEM, SEO, SMM and the likes.Here are a few tips will help you to measure your content marketing efforts.

Tips on Measuring Content Marketing Efforts for Your Business

• Page-views: Content is the key influencer to drive traffic. You should always keep track on the daily page views your business site is witnessing. Quality content with well-researched, relevant keywords allows your website to get noticed by the search engine bots. So, if your website isn’t getting enough views, double-check the content.
• Lead generation: SEO leads have 14.6% close rate, which is quite higher than outbound leads (1.6% close rate). Effective content marketing strategies has quite an impact on lead generation. Check your newsletter subscription rate, blog comments, conversion rate, blog subscriptions, etc., to measure your efforts.
• Overall sales: Keep a track on your online and offline sales. That will help you to have a decent idea on whether your marketing strategies are working or not. If your business registers a steady decline in sales, tweak your content marketing strategies. For that, you should consult an agency specializing in SEO solutions. Such agencies will curate effective content for your business.
• Client feedback: Your business loyalty among consumers is of utmost importance. If your business is spreading online like wildfire through word of mouth, that means you are on the right track. Many SMBs have measured their content marketing strategies effectively through their online reputation.
• Newsletter subscriptions: Many businesses shoot out monthly/weekly newsletters to their dedicated consumers. Monitoring your increase in newslette5r subscription will help you to understand your consumers’ interest on your content. Newsletters with engaging, informative and relevant content with soothing and interesting design are a firm favorite among consumers.

Most of the aforementioned measures are available in free tools like Google Analytics, content management systems, CRM systems, etc. But, if you are not familiar with such tools, it better to consult SEO experts and service providers. That will allow you to ramp up your business process effectively. SEO solutions service providers will ensure what content will work for your business on which platform and with what keywords.

So, are your content marketing strategies helping your business? Are you able to measure the effectiveness of your content marketing efforts? Are you looking for SEO services that will help you to churn out effective content marketing strategies?

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