The Realm of Digital Marketing in India

At present Internet is driving force behind the growth of small internet businesses. Today, none of the marketers can complete the marketing strategy without Digital marketing. We can say that digital marketing agency Mumbai is just marketing. In simpler words Digital Marketing is a branch of marketing which makes use of modern digital tools to advertise a product or service in a creative manner.

In 2014 as the trends are emerging one can expect a lot from digital marketing industry in terms of small internet businesses in India.

Some facts and figures:

• India has 900 million mobile accounts with 600 million exclusive mobile subscribers.

•India has more than 30 million PCs.

•It has more than 205 million internet users and it is expected to grow by the year 2015 to 300 million to 400 million internet users.

•In India there are more than 50 million mobile subscribers out of which 5 million access Internet only via phone.

•On an average an Indian spends 3 hours a day on social media.

•Almost 70% of Indians watch videos online.

The above listed data is of great importance for any small internet business that is trying to expand its horizon into the world of digital marketing in India.

Wider reach

Digital marketing agency Mumbai has a wider reach because it utilizes digital vehicle to market products and service. This is possible only because of digital growth in India. Vis- a -vi traditional media digital media uses channels such as social networks, blogs, search engines, email, videos and mobiles etc. to project a business and reach out to potential customers.

In terms of reaching out to the target audience India has great potential as Internet penetration in the country is 8.5% which ranks India as the third country to have highest number of Internet users.

Effectiveness

Digital marketing is cost effective for two obvious reasons- one due to its reach and secondly because of precise measurement tools. There is no other form of marketing other than digital marketing that can identify from where the lead is coming from and what turn of action does it take on reaching the website. With the use of various analytical tools one can decide upon the spending decisions.

An inbound marketing approach can be carried out more effectively by Digital marketing agencies using the digital tools as compared to several outbound marketing modules. Due to this approach many small internet business owners are adopting various digital marketing approaches to target the core audience. This approach would not only address the audience needs but also generate a constant stream of useful quality content which would in turn satisfy them.

To conclude, apart from reach and cost effectiveness digital marketing in India can pull a small business to a greater height because in the digital world company size is not a critical matter. Even small business internet marketing can steal the show from a larger business by delivering an intelligent marketing campaign and effective inclusion of various digital marketing tools. In this regard less can prove to be more in the realm of digital marketing.