Jul 24, 2020GA toh jeeye kaise, Bin Aapke?Today, a lot of businesses faced an issue where GA did not update data correctly on a real time basis. It was off from 7 to 10 am, came back; went off again for a few hours in the afternoon and came back. …Google Analytics2 min read
May 6, 2020How do AI Systems gather information?How you have wondered about how do recommendation systems read signals r intent? How do they accumulate data to recommend things that we inevitably like? Mentioned below are a few common methods: Click based In this case, systems accumulate data by reading the clicks as a favorable or acceptable signal…Digital Marketing2 min read
Apr 14, 20206 Things To Consider While Making Marketing PlansWe all have been asked to come with a Marketing Plan at some point or the other. Making versions of it (A vs B) is also a situation that we might have come across. But what the key elements that one should consider while making a marketing plan. Target/Main Objective What are…Marketing3 min read
Apr 8, 2020Intelligence.. Not So ArtificialPersonalization has become one of the most important factors today, driving consumers’ decisions. Covering a journey from “use first name in the message” to “showing the most relevant products and services” to an individual. Recommendations have played a huge, huge role in it. You have my attention the moment you…Covid 193 min read
Dec 19, 20183 Facebook Metrics That Might Ruin Your Campaigns!Digital Marketing is no longer just limited to clicks and impressions but rather a holistic overview of the conversions and overall ROI (return on investment). But before you deep dive into campaigns from a ROI perspective, you must do your ground work well. In doing so you can judge your…Marketing2 min read
Dec 9, 20183 Campaigns That You Should NOT Do On FacebookWith Facebook becoming more dominant day by day in terms of its ad revenue share, it is being perceived as the Golden Goose for making any campaign successful! But is that the real picture? Are all its campaigns worth it? The answer is NO! While most provide a solution that…Social Media2 min read
Dec 6, 20175 Ways To Measure Brand Awareness CampaignsWhat is brand awareness? Should we spend on brand awareness? How do you calculate ROI on it? If you are a marketer then these questions would definitely have been thrown at you numerous times. The answer is very simple — YES! Of course you should. But how do you justify…SEO3 min read
Jul 24, 20174 Hacks = 20% Increase in Facebook ROIThere is no doubt that Facebook has grown by leaps and bounds when it comes to capturing the online media buying space. The ability to evolve and adapt so quickly has made it the Goliath that it has become today. While it appears simple to run ads on Facebook but…Advertising3 min read
May 29, 2017SEO — Rest In Peace?The question that has been lingering since a decade at least and will continue to linger for another decade! How difficult can the answer be? Is it more complicated than international matters or the truth behind doping scandals? …SEO3 min read
May 19, 20173 Hacks To Improve Your Digital Marketing ROI By 25%· SEO · Facebook Ads · PPC · Twitter These are the primary facets of Digital Marketing Strategy for most of us. If these are set up correctly, then we start yielding good results and most of us feel that the task is done. But what if you were told…Marketing2 min read
