Anuj Agrawal

Product differentiation, by itself, has become indefensible because today’s competitors can copy your better, faster, cheaper features virtually instantly. Now, the only thing they can’t replicate is the trust that customers feel for you and your team. Ultimately, that’s born not of a self-centered mission statement like “We want to be best-in-class …

…d campaigns compared to generic ones? Do these email engagements lead to higher product engagement? Remember I suggested that you do not assign a score to leads solely based on email interaction. However, tracking CTR and open rates is an important piece of the puzzle when you want to understand whether segmentation performs better than generic campaigns.

…validate since customers don’t place the same value on using a product that they aren’t paying for. I highly recommend these articles by Jason Lemkin on the topic of freemium. The main idea is to figure out if your product has a sufficiently wide appeal to attract enough customers to make it worthwhile, since only a small percentage of free users will convert to paying customers:
Why You Need 50 Million Active Users for Freemium to Actually Work
Why is the freemium model dying?