Anuj Prasad – Medium

Anuj Prasad

Anuj Prasad

A Day in a Hotel

During my early days of travel, after checking into a hotel, i would quickly examine the minibar, tea bouquet and the snacks alongside…

Jun 19, 2021

A Day in a Hotel

Jun 19, 2021

Anuj Prasad

Packaged Water & RO Water

As a product design company, We were lucky to have worked with India’s top water purifier companies. Our first water purifier design was a…

May 8, 2021

Packaged Water & RO Water

May 8, 2021

Anuj Prasad

The Banana Peel

As children, we were told not to chuck banana peel carelessly. It is slippery and can cause accidents if stepped on inadvertently. So…

Apr 20, 2021

The Banana Peel

Apr 20, 2021

Anuj Prasad

DESIGN = VALUE + VALUES

Design is genesis! The design thought process is a preparation for creating something tangible. As the process evolves, there is a…

Jun 22, 2018

DESIGN = VALUE + VALUES

Jun 22, 2018

Anuj Prasad

YOU EYE & YOU EX

Recently my wife changed the dish tv operator at her octogenarian parents’ house.

Sep 14, 2017

YOU EYE & YOU EX

Sep 14, 2017

Anuj Prasad

RETAINING LARGER THAN LIFE IMAGE : BRAND SUSTENANCE THROUGH DESIGN THINKING

Building a brand is a challenge, but sustaining it is bigger. Brands become larger than life and we acknowledge this fact in our routine…

Aug 29, 2017

Aug 29, 2017

Anuj Prasad

Convenience has a price!

We live in the world of convenience and we are greedy of it. Greed leads to disaster and that is what our eco system is headed for. A…

Jul 18, 2017

Convenience has a price!

Jul 18, 2017

Anuj Prasad
in
Team Connect

Design Thinking: A New Tool to Innovate

Design ideation is strictly lateral as opposed to linear. The child in us can think out of the box, whereas the adult reasons it out to…

Mar 6, 2017

Design Thinking: A New Tool to Innovate

Mar 6, 2017

Anuj Prasad
in
Team Connect

Design Research Simplified !

One request that we get from clients is to share a questionnaire which can be filled up to extract consumer insights through design…

Dec 22, 2016

Design Research Simplified !

Dec 22, 2016

Anuj Prasad

Anuj Prasad

Design entrepreneur, thinker and artist! Innovating through Design Thinking. Founder & CEO @desmaniadesign (India’s best Industrial Design Studio)

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