Anuj PrasadA Day in a HotelDuring my early days of travel, after checking into a hotel, i would quickly examine the minibar, tea bouquet and the snacks alongside…Jun 19, 2021Jun 19, 2021
Anuj PrasadPackaged Water & RO WaterAs a product design company, We were lucky to have worked with India’s top water purifier companies. Our first water purifier design was a…May 8, 2021May 8, 2021
Anuj PrasadThe Banana PeelAs children, we were told not to chuck banana peel carelessly. It is slippery and can cause accidents if stepped on inadvertently. So…Apr 20, 2021Apr 20, 2021
Anuj PrasadDESIGN = VALUE + VALUESDesign is genesis! The design thought process is a preparation for creating something tangible. As the process evolves, there is a…Jun 22, 2018Jun 22, 2018
Anuj PrasadYOU EYE & YOU EXRecently my wife changed the dish tv operator at her octogenarian parents’ house.Sep 14, 2017Sep 14, 2017
Anuj PrasadRETAINING LARGER THAN LIFE IMAGE : BRAND SUSTENANCE THROUGH DESIGN THINKINGBuilding a brand is a challenge, but sustaining it is bigger. Brands become larger than life and we acknowledge this fact in our routine…Aug 29, 2017Aug 29, 2017
Anuj PrasadConvenience has a price!We live in the world of convenience and we are greedy of it. Greed leads to disaster and that is what our eco system is headed for. A…Jul 18, 2017Jul 18, 2017
Anuj PrasadinTeam ConnectDesign Thinking: A New Tool to InnovateDesign ideation is strictly lateral as opposed to linear. The child in us can think out of the box, whereas the adult reasons it out to…Mar 6, 2017Mar 6, 2017
Anuj PrasadinTeam ConnectDesign Research Simplified !One request that we get from clients is to share a questionnaire which can be filled up to extract consumer insights through design…Dec 22, 2016Dec 22, 2016