Education Marketing Case Study: How Nanyang Business School Increased its ROI by 30X

Nanyang Business School (NBS) is Singapore’s oldest business school. It has the nation’s highest ranking MBA program (Source: The Economist).

NBS came to Happy Marketer for a solution to a simple question:

What if a local university could attract students from around the world, every year?

The University had brand visibility in some segments in the Asia Pacific region, but wanted to widen their brand’s reach and affinity outside Asia and over competitor MBA programs.

Another challenge was the lack of a unified system to nurture leads. Despite executing a variety of marketing campaigns and receiving a huge volume of leads, the University was missing out on prospective applicants because it was difficult for the sales team to identify and follow up with the right prospects. Individual salespeople conducted follow-ups in silos, using their own approach.

So NBS had a key campaign objective:

  • Increase the number of quality applications for the university’s MBA and EMBA programs

How did we help NBS increase its marketing ROI by 30X? Read our blog to find out!

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