How to make your writing more persuasive

Anupam Krishnamurthy
8 min readFeb 25, 2019
Photo by rawpixel

In 1990, Elizabeth Newton conducted a simple experiment, which earned her a PhD in psychology from Stanford.

She organized volunteers into two groups — “tappers” and “listeners”. She gave each tapper one among 25 popular songs. The tapper had to communicate this song to the listener by tapping on a desk. The listener had to guess which song was being tapped. This is a great experiment to try…

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