A testament to both his own industriousness and the spirit of the golden age of industrial design, he soon branched out from just designing cars. At Scandanavian design studio Bernadotte & Bjørn he designed the Bang & Olufsen Beolit 500 (the first radio with push-button presets), the Eumig Vienette 8mm camera (one of the first cameras to feature a pistol grip), and a beer bottle for Swedish brand Vega (the world’s first square beer bottle, allowing 24 bottles to fit inside a standard case instead of 18).
Valberg quickly realized that his firm needed a way to get around the assistant. “But she couldn’t be left out. And that’s when we realized the requirements process was broken,” Valberg says. It’s a giant leap to go from the limitations of one assistant to an indictment of a foundational step in modern software development, but to Valberg, it was obvious. “For anything that requires understanding how other people feel in an organization, a single document isn’t going to work.” As he figured, you needed to give time for people to think at their own leisure; the communication couldn’t be a 15-minute sitdown. It had to be asynchronous. (“Chilling with it for 24 hours, and leaving feedback when you get a chance,” according to Valberg.) So Valberg and his team created the prototype for InVision, which allowed other people to chime in on a wireframe design, so that they could gather needs and feedback over time.