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Anuraag
Anuraag

Anuraag

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Anuraag
Anuraag
Dec 3 · 4 min read

Brands that Curse — Fucking Awesome or a Shitty Idea?

Brands are supposed to be like people. Anthropomorphic — like Thomas the Railroad Engine. They have personalities and values, and speak and behave in consistent ways. They have a tone and a vocabulary. A way their words roll off their…

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