Anurag BansalThe Psychology of Design — How Understanding the Mind Can Help Us Improve our Product DesignOne of the main goals of design is to help people by making their lives easier. This is why you’ll always see designers searching for ways…6 min read·Sep 20, 2022----
Anurag BansalMaggi Crisis 2015 — How Maggi regained customer trust after the banIn 2015, the FSSAI banned all variants of Maggi in India. How did the band make a return to the Indian market? Read on as we explore...4 min read·Apr 2, 2021--1--1
Anurag BansalHow Domino’s has outclassed its rivals to win over the Indian pizza marketDomino’s Pizza, an American multinational pizza chain entered India way back in 1995. The company has come a long way since then — with…3 min read·Jul 31, 2020----
Anurag BansalIndians — A hardcoded sense of urgencyEver thought about why Indians are always in a hurry? We always want to be the first ones to board busses and get up from our flight seats.4 min read·Jun 21, 2020--1--1