Why Giving Cash Back Will Bring Your Customers Back? An Ultimate Guide to Evaluate the Impact of Cashback Strategy…

8 min readSep 18, 2023

Written by Puja Bhardwaj

Providing add-on value is a popular marketing technique used by companies of all sizes to create brand awareness, retain or acquire customers, and create a distinctive stance for themselves. There are numerous ways companies can offer value-added services; one way is through cashback offers.

There was a time when cash-back marketing was used by larger corporations with huge resources to implement and manage complex rewards programs. However, with tech advancements, it is now possible for small and medium-sized businesses to include cash-back offer programs as part of their customer acquisition and marketing strategies.

In this blog post, we will briefly discuss how cash back offer work. What is cash back on a debit card? Additionally, the post provides insights on how cashback should be implemented for the desired results, how to give cashback to customers, and highlights the success of cashback marketing on different levels.

1. What are the Benefits of Cashback to Customers?

Cashback companies can benefit by using the cashback offer method. The reason is that many individuals look for cashback promotions, especially when the deal is of high value.

An effective way of attracting clients: Cash back offer is one tactic frequently used to draw customers. The advantages provided by this payback will make consumers believe that they are getting the finest offer and this transaction is beneficial for them, making this method for acquiring clients highly successful.

Retaining Old Clients: There are many cash back rewards offers available that are valid for returning customers or members. Old consumers or members will always feel as though they have received numerous advantages from this cashback, of course. They will keep purchasing the goods you offer. To prevent lapsed clients from being persuaded to migrate to other companies, cashback can also be used as a retention strategy.

Boost Sales: Who doesn’t enjoy obtaining a cashback gift card or bonus after a purchase? In general, everyone will be interested, especially if the sale of an item they want or need would result in a profit.

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No negative effects on market value: The price range of goods available on the market is often homogeneous or similar. The government’s or the sellers’ joint agreement is typically the basis for the current prices. You won’t have to be concerned about devaluing market pricing or being perceived as being unjustly competitive if you establish a cashback system. Applying this method still allows you to profit from selling at the going rate.

2. Why do Companies Give Cash Back?

Offering cashback benefits to your clients goes beyond merely returning their money; it also demonstrates your concern for them. You have an interest in enhancing their buying experience. Giving customers reasons to do business with you once more is important to you. You are concerned about expressing gratitude! Customers are more likely to form an emotional bond with you when they can tell that you care. A bonus like a cashback coupon can frequently make the difference between a customer choosing your brand over another one.

3. What is the Objective of Cashback?

Cashback is a technique used by a business or seller to attract clients and boost their sales. On the other side, cash back for shopping or taking any service also works as a means of raising a brand’s awareness so that the general public may more easily recognize it.

4. Why is Cashback Better?

When the redemption choices on a points card do not appeal to you, cash-back credit cards are often a better bargain than reward points. A points card may pay cash back offer at a lower value than other redemption choices if it does so at all.

A 2% cash-back card will be a more profitable choice, particularly when a points program offers you 2 points per dollar on all qualified transactions but only offers $0.80 in cash back for a 100-point redemption. It’s possible that you do not find the idea of using points and miles to pay for hotel stays or airline tickets appealing, and you won’t be using the card enough to earn enough points for your favourite retailer. In these situations, a cash-back card will be more rewarding.

5. How Effective is Cashback?

Statistics reveal that 46% of cashback participants see it as a significant variable in their purchasing decisions, and Statista estimates that the worldwide cashback sector or cashback sites will be worth more than $200 billion annually by 2024. According to the same study, businesses that have used cashback programs have seen revenue growth that is up to 2.5 times faster than that of their rivals who do not. They have also seen 100–400% better shareholder returns.

For brick-and-mortar businesses, cashback is a more effective strategy to increase customer loyalty and sales, and these methods provide retailers with better financial rewards. Customers who receive payback payments are more likely to make subsequent purchases from the same company, and after doing so, they boost the size of their future purchases.

6. Is Cashback Good for Business?

One of the major advantages of cashback is that it reduces the quantity of cash you keep on hand. Most significantly, though, you’ll be providing them with a useful service, which can boost better client loyalty. If customers know they can save time and effort by asking for cashback when they make a purchase instead of having to make another journey to a bank or cash machine, they will surly return to your store. The same formula applies to the companies that offer cash back from online shopping.

7. Is Cashback a Sales Promotion?

Cashback-based sales promotions are one of the oldest and most effective methods to keep clients coming back. Customers feel like they are getting something in exchange for their purchases when you give them cashback after every purchase.

Getting something is always preferable to receiving nothing, no matter how small the amount. Therefore, if you provide your clients with a small percentage of cashback on every transaction they make, you are actually motivating them to choose your brand over other companies. They will explore your offerings and see how much cash back I can get from the particular purchase. Even shop credits that they can apply to future purchases can be used as cashback.

8. How do You Promote Cash Back?

To make sure your clients are aware of your initiative, promote it online, on social media, by email, and in person. Your program will be more successful the more exposure it receives; this is how cashbacks work.

An excellent method to kickstart your cashback rewards program is to run a promotion. For a brief period of time, you can provide a larger percentage of cash back offer or extra points for specific actions. This is a great strategy for generating interest in your program among clients, and it can also increase your revenue. Your cashback rewards program can really get going with the compain. Customers that sign up for your cash back rewards program will be eligible for special offers and discounts. It shows your customers that you value their business.

Conclusion: Use Cashback Strategy to Give Your Company an Edge

In conclusion, cashback marketing is a useful and effective tactic for businesses striving to boost sales and client loyalty. Cashback marketing programs are now simple for businesses to establish and administer; now, they do not have to worry about how cashback works or how to give cashback to customers thanks to technology, and many examples and statistics demonstrate how effective this tactic is.

Frequently Asked Questions and Answers

1. Can you still get cash back if you make a return?

The points, miles, or cash back offer you accrued on the first purchase will be deducted from your rewards balance each time your credit card is returned. Once your refund has been applied to your credit card, your points should start to diminish.

2. Where is cashback in Paytm?

You can check your cash back points in Paytm under the ‘Cashback and Offer’ section of Paytm.

3. How do I earn cash back on my Amazon Credit Card?

You do not need to enter a promo code. To complete a transaction successfully, you just click the “Collect Now” button. You will receive the cashback once the transaction has been properly completed and has been deposited into your Amazon Pay balance.

4. Which is the best cashback app for shopping?

There are numerous cashback offer apps; a few of them are listed below:

CashKaro
Magicpin
Nearbuy
CRED
MobiKwik

These apps are widely used in India and are among the most frequently used cashback apps in India.

5. Cash back: how does it work in supermarkets?

A consumer has the option of receiving cash back offer right away at the supermarket or another place when using a debit card or some types of credit card. As an example, a customer who spends $18.99 on groceries might request a $20 payback. The client would approve a $38.99 debit payment to the shop, after which the cashier would hand the client $20 in cash.